Findmypast.
A leader in family history with 18 million registered users and over 8 billion records across a plethora of websites including Findmypast (UK/US/IE/AU), Genes Reunited and The British Newspaper Archive.
Leading the Product Designer and UX research team, advising on good UX practice and understanding of customers right across the business.
Keeping Findmypast at the forefront of family history.
Findmypast was going through a significant technology change; breaking a monolith into services. The original platform was old and creaking.
During this time we looked to learn (A/B testing, usability testing and lab session), delivering new features through low code or external products whilst harnessing the opportunity to deliver completely new features as test cases for the new platform.
The business also had a number of challenges to overcome including the need to significantly improve its SEO and onboarding funnels.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Deliverables.
Prototypes
Wireframes
Ideation workshops
External product integration
Usability testing both lab and ad hoc
A/B testing
Sitemaps
Userflow
Paypal integration
Improved SEO ranking
Customer Journey Maps
New guideline and improved awareness of Accessibility
Visual Designs
Research guidelines
Usability testing and enhancements
UI guidelines