One platform. Hundreds of sites.

Ascential (Previously Topright group/Emap, MEED, i2i Events, WGSN). Global events, publishing and data analytics company. With over 170 events, awards and conferences Ascential needed to ensure they had access to an affordable and flexible digital solution that met their needs.

We created a platform that enabled them to build and control each event’s digital present.

Enabling globally disparate teams to deliver events, awards, conference registration and advertising.

Deliverables included

Platform delivered to MVP with 170 sites
Key stakeholder interviews
UX Research (internal and external users)
Benchmarking and key features
Ideation Workshops
Personas
Customer Journey Maps
Research
Wireframes and sketches
Prototypes
Wireframes
Ideation workshops
External product integration
Usability testing both lab and ad hoc
Sitemaps
User Flow
Ecommerce integration
Improved SEO ranking
Salesforce integration